MagmaTec, Comprehend-IT rebrand to Alacrity

Posted by batman on Jul 28th, 2010
Jul 28

MagmaTec and Comprehend-IT have officially merged and rebranded to Alacrity with immediate effect; this final step marks the end of a year-long process to combine the services and competencies of these two organisations into a single entity offering MS.Net and Java software development services to an expanding range of blue chip clients.

Since announcing the deal in August 2009, both companies continued to operate as separate entities, although combining efforts where required.

“As technologies have converged it was no longer in our best interest to maintain our niche focuses,” comments Stuart Phillips, MD. “The technology environments of our clients are far more dynamic and require us to be as conversant in cutting-edge application development technologies and platforms, as well as being able to support legacy systems that need to be maintained to support their existing operations.”


Alacrity is a software development company that offers consulting, development and support services to a broad range of clients.

Clients may need assistance in developing an IT strategy, competency-based resourcing covering the full SDLC either on- or off-site; or software developed for products or projects, or systems and software applications support.

The product division is geared to support technology entrepreneurs that need support services in addition to software development expertise to build and sustain the product or business. The company has an impressive array of clients, including Momentum, Discovery, Gallo Images, Paarl Media, Old Mutual, Metropolitan, Firstrand, Webber Wentzel and Media24 to name a few.

Leadership team

The Alacrity group will be lead by a combined management team: Stuart Phillips – Managing Director, Robert Marshall – Strategy & Business Development Director, Brian Ford – Sales & Marketing Director, Gerhard Pretorius – Technology Director, and Teresia Arendse – HR Director.

New brand

“Alacrity as a word is synonymous with agility, quick responding, efficient, flexible and engaging; important words when you consider the work that we do and the benefit offered to our clients,” adds Brian Ford. “Similarly, the corporate identity is more dynamic, using four colours interchangeably, as the IT in the word, it’s both simplistic and unsuspecting for a software development company.” The brand was launched internally to staff prior to the official market launch today.

ITWeb Press Release

Alacrity Homepage

Magmatec Homepage (limited time)

Comprehend IT Homepage (limited time)

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